Who is a professional creator?

Professional creators brainstorm and develop day in, day out. They work in various specialized applications and require devices that support them in optimal fashion. Today, professional creators increasingly work where they want, because a different working environment provides them with the inspiration they need. To make this possible, this group needs a powerful mobile device on which to create without limits.

Behaviour

  • Performance is important – no delays
  • Ergonomically aware
  • Values good aesthetics
  • Seeks a good creative flow
  • Technically savvy

Typical frustrations

  • Need to use multiple devices
  • Having to justify preferred design tools
  • Difficult to use editing software
  • Speed in creating a file or editing a video
  • Lack of touch and pen functionality

What professional creators find important

Design | 100 %
Mobility | 80 %
Performance | 90 %
Collaboration | 90 %
Security & Privacy | 80 %

What professional creators want

  • Professional creators want to make a statement with their devices and their workplace. These should be aesthetic and cool.

  • The ability to work in a coffee shop, at home, in the office, etc.

  • The device and accessories must be optimized for the exact tools they use
  • Need for a large screen, a drawing tablet, headset…

  • Peace of mind: ensuring that no work is lost

Device we propose for professional creators

HP ZBook Studio

  • 16:10 aspect ratio
  • From 1,72 kg
  • Up to 4 TB SSD
  • Larger touchpad
  • Deep protection with HP Wolf Security
  • Ideal for 3D design and machine learning

See also… ­ ­ ­  Home & office navigator­ ­ ­ |­ ­ ­ Frontline & back office hero­ ­ ­ |­ ­ ­ Power user